![]() The advantage of using apps as a distribution mechanism for movies is the ability to wrap DVD-style extras and interactivity around them. ![]() "In 2011, Warner Bros will release a full slate of App Editions including new release and catalog films," says Thomas Gewecke, president of the studio's Digital Distribution division. Releasing two movies-as-apps might seem like an experiment, but Warner Bros is pitching it as the start of a wider rollout. The apps have been launched in more than 30 countries, with Warner Bros keen to point out that some of those – China, Brazil and the Netherlands, for example – have not previously sold movies through Apple's iTunes Store. That compares to £9.99 and £6.99 respectively for the video-only versions of the films on Apple's iTunes Store, so Inception is cheaper as a video, but The Dark Knight is cheaper as an app. ![]() The studio is charging £11.49 in-app for Inception, and £5.99 for The Dark Knight. Perhaps the most interesting thing about Warner Bros' App Editions is their price.
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